Personal Brand Marketing – Brand Buzz 101

I understand the importance of visibility. As a small business owner, being "known" can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering "share of mind" means that you somewhere along the way that they sampled your character and competency and you became memorable.

Marketing, by definition, is creating an exchange environment. For an individual, that could mean breaking a referral, speaking positively on your behalf, a promotion or an introduction. Branding, by definition, is an emotion or image tied to a product. YOU are the product. Even in businesses, people are the brand and define the company, more than any mission mission statement hanging in the lobby. So, how does an individual create "buzz" for their brand for visibility and more importantly to be remembered so that they can develop credibility?

1. Know what makes you unique.

Whether you're job hunting or wanting a position on board of director's, you need to confidently know what value you bring to the table.

2. Get really good at communicating what makes you valuable.

Ninety-three percent of communication is tone and body language. Spend time on the words so that what you say and how you communicate are congruent with your value. Yet, know that communication includes your image, the way you present yourself, your workspace, your phone skills and even your lunch meeting etiquette. They must all be congruent with what makes you valuable. Any discrepancies will jeopardize your credibility and could produce negative word of mouth which is a problem that I will address in future articles.

3. Manage that communication.

If you're creating "buzz" around your brand, it will require you to proactively manage the communication. For example, if you're new to a company or a position you will need to build a credibility wall. Yes, a physical wall if possible. It showcases every plaque, certificate, service honor, licensing, certification and degree you've received. This wall is your visual third party testimonial on the character and competency of your brand. Since that wall can not travel with you, make sure that anytime you're honored for volunteer service or recognized for a contribution that a copy of the "thank you" letter, note or card be placed into you personnel file.

Even if you're on your own, these "proof of credibility" tools will take you far. As the vice president of a business concern in college, I invited speakers to speak to our fraternity for professional development. I asked each of them to write a letter for me about their experience working with me so that I could include that in my personal portfolio. Many of these speakers went on to become regional directors, chief operation officers, chief financial officers, company presidents and further that my portfolio has become quite valuable. Actively "buzz" your brand! Doing that will develop credibility; credibility will lead to influence; and influence with lead to leadership.

The Most Important Components of Physical Fitness

There are components of physical fitness which insurance companies and trainers take into account as they are significant to the overall evaluation of health. Basically it is similar to a fine-tuning a racing engine, you would never add diesel to an engine that requires high octane.

When physical trainers measure the fitness of a person they use some components of physical fitness to test against a set standard and to develop goals for further improvement. By incorporating these components of physical fitness you can not only improve your health but also lose weight.

The first of these is muscular strength. This measures the ability of the muscle to exert a maximal force through a range of motion or to a given point. This is measured for a short period of time and usually incorporates the use of weights for evaluation.

As muscular strength varies through the body, you might for instance you have
high muscular strength in your arms while having weaker legs, this component is related to the amount and type of exercise that your body undergoes. Weight training or strength training is the only method to improve strength. One principle of increased muscle mass is that that a larger amount of muscle consumes a greater number of calories, even at rest. By increasing mass you effectively increase the amount of calories needed for your body at rest and will reduce your body fat ratio. Another benefit to strength training is that it will help to maintain your bone structure and decrease your risk of osteoporosis.

The second component is muscular endurance. This reflects to your muscles ability to work through a range of motion over a specific amount of time. This can be measured by the ability to hold a weight for a specific amount of time – say 20 pounds over-head for 5 minutes. Many times this component is measured through push-ups as these are exercises that exert a specific amount of pressure over time. This measures the upper body muscular endurance.

Muscular endurance is often confused with muscular strength because they are related. However they offer different benefits, while using muscular endurance an athlete is able to shovel snow for an hour lifting and moving a sub-maximum amount of snow over a specified amount of time. Muscular strength would have been the ability of the arms and shoulders to lift the maximum amount a couple of times.

The trainer will test muscular endurance while he will also be testing cardiovascular endurance because these two components are closely related. Cardiovascular endurance will reflect how well your heart and lungs work together to supply oxygen to your body, this is also called aerobic fitness. Trainers may use long runs or swims to test cardiac endurance and test muscular endurance at the same time. This is the cornerstone to complete health and fitness. Without cardiovascular endurance you can not improve the rest of your fitness.

Another component is flexibility, this is the ability of a joint to move through its full range of motion and the elasticity of the muscles. Some refer to this as how limber or supple you are, this is a major component of physical fitness and one that is often over looked. Not everyone needs to be as limber as a gymnast but we all need a degree of flexibility to deal with the demands placed on us during our daily lives.

Stretching is associated with flexibility in order to maintain or increase the ability of a joint to stretch further. Maintaining your flexibility is important for protection of your joints and allowing you to strengthen further to protect your back and reduce the pain of arthritis.

The final component of physical fitness is body composition. This is the ratio of lean body mass to fat body mass. This proportion does not refer to your weight in pounds or to your figure but to a measurement against a standard. Women and men have different body composition ratios. Women carry a higher percentage of fat to maintain a developing baby. This does not mean that women are fatter – but that their fat distribution is different.

Your body composition is really more a consequence of your overall fitness. If you have a high body fat mass ratio you are more at risk for coronary heart disease, diabetes, joint and back pain, arthritis, stroke and tendon-muscle accidents.

These components of physical fitness are foundation to physical fitness and the ability of the human body to withstand external forces and internal stress while maintaining health and wellness.

Shanghai Hotels – Hot Holiday Destination!

If you are planning to spend your next holiday vacation in a colorful city where you can perfectly enjoy the combination of Eastern and Western cultures then, without an iota of doubt, Shanghai would be your perfect destination. The largest city of China has all, which you, while being a modern person, would love to see and spend time with.

For its wonderful weather, excellent city beauties and natural attractions, Shanghai has always been a central of attractions for the travel enthusiasts of all around the globe; records say that eminent personalities like Bernard Shaw, Albert Einstein and Tagore visited this place a number of times.

With the growing popularity of Shanghai, travel and tourism industry has been massively developed in the city. According to a recent data, the tourism industry earns billions of dollars every year, so you can understand how demanding the city is in terms of a hot travel destination.

You see, in highly demanding travel destination it often becomes difficult to find great quality hotels at cheap price; but fortunately Shanghai is a place where you will not encounter the same problem. The Shanghai hotels industry offers you the facility to live comfortably while giving less pressure on your accounts book.

Cheap hotels not always mean dirty and unclean environment, if you stay at a small inn then you can experience Shanghai’s local food and discover its warmth culture with ease. If you are an avid traveler then you know that the small lodges will help you to get introduced with the local people, food and culture.

At the affordable Shanghai hotels you might not find the Three Star and Five Star luxury, but you will definitely experience the comfort and friendly people which will ensure that you have a pleasant holiday vacation. You will find each and every room and bathroom of these affordable Shanghai hotels very clean and hygienic. In a calm environment you will be offered good quality foods at very affordable prices. In short, the affordable Shanghai hotels will reduce your accommodation and food expenses and you can easily use the money for other activities like traveling and shopping.

The smartest way to look and book an affordable Shanghai hotel is doing so through an online portal. Over the internet, you will find a number of travel portals and traveling service providers and from there you can easily book your ticket to Shanghai and Shanghai hotels.

Uses And Features Of Price Computing Scales

Price computing scales design all those scales that are normally available with an LCD display, but have an additional capability of converting units to price. As is evident for this description, price computing scales are useful for weighing by traders: fruits, vegetables, and other grocery items; meat and butcher shops; bakery items like cake and biscuits, ice cream sellers, hardware etc. A trader just needs to feed in the price per unit rate as many times as the market changes. Each time he will get readings for different items with their price. For the convenience of the customers Dual display LCD screens are also available with one in front for the counter attendant and the other at the back for the customer to see. Since most price computing scales are used in trade they are considered legal, if they have been approved by NTEP or any other regulatory body in your area.

The types of price computing scales vary according to features; you may be looking for 15 lb, 30 lb, or 60 lb. Capacity which can be calculated by one scale for fruits and vegetable weighing. Small sizes that save space and have a battery powered operation facilitating portability are also in demand as fruit sellers on carts or vendors need to move it from time to time. Deli shops, meat shops, candy counters or cheese shops with limited counter space may find compact design very useful.

Price computing scales is most desirable for the cost conscious retailer who wants to be honest in his dealings, since precision in weight reading and accuracy in price conversion is a matter of integrity for them. Electronic load cells with a digital display make sure that these shop owners are satisfied. Out of all scales available in the market the better ones are easy to install and operate with easy cleaning and minimum maintenance requirements. The more attractive ones have a rugged housing, sleek profile and small footprint with some additional features like

1. Raised keys with a key beeper

2. Battery operated with auto sleep and shut off options for power saving

3. High resolution to weigh small objects and give increments like 0.01 lb or 0.005 lb divisions

4. High grade polymer surface with stainless steel pan

5. Price computing function by count (number) of objects

6. Large memory storage up to 25 PLU's

7. Price accumulation at the end of grocery purchase by one customer.

8. Tare function to enable reset of display to zero after adding object each time to a loaded pan.

9. LCD displays with large numbers and back lit displays

Price computing scales like all others need to be bought with platform size and capacity in mind according to the type, size and weight of object you plan to put in it. Minimum and maximum weight requirements must be kept in mind to allow for your full range of products to be weighed by one scale. Finally accuracy in reading and durability of scales for use in harsh environments are factors that should drive the purchase decision.